A famous restaurant, a bouillon (cheap restaurant) essentially serves traditional French cuisine, including the bouillon after which the establishments were named. The concept is simple but powerful: good quality food, served quickly and at affordable prices. It's not uncommon to see the sidewalks at the entrances to these restaurants littered with people; sometimes interminable queues that attest their popularity, unchanged since the 20th century. For the creation of the Bouillon Service website, we placed the user experience at the heart of our work, immersing him in a graphic universe. This was composed of several elements, including illustrations and animated elements. Although this is a restaurant chain, there were several points to emphasize: the adoption of a universal language about food without forgetting the ecological ethics employed by the brand.