In 2019, MPA renewed its collaboration with the Bourgone Tribal Show (BTS). The visual identity of the fair having become well established in the minds of collectors, dealers and visitors, MPA was able to explore offbeat graphic avenues in a milieu where the classic codes of tribal art are nonetheless well established.
For this 2019 edition, we were inspired by the Italian design and architecture movement Memphis. This 80's movement is characterized by pop colors and geometric shapes. This unusual style full of positive vibes and energy, allowed us to bring a touch of madness in the tribal art world, and to shake up a bit the diktats. We have thus, for each section, composed powerful patterns to highlight the works but also the actors of the fair.
Thought and conceived as a real object combining various visual and sensory sensations, the BTS catalog is presented in the form of a square box, in which is the facsimile but also a CD, retracing the history of the fair since 2016.
In 2019, MPA renewed its collaboration with the Bourgone Tribal Show (BTS). The visual identity of the fair having become well established in the minds of collectors, dealers and visitors, MPA was able to explore offbeat graphic avenues in a milieu where the classic codes of tribal art are nonetheless well established.
For this 2019 edition, we were inspired by the Italian design and architecture movement Memphis. This 80's movement is characterized by pop colors and geometric shapes. This unusual style full of positive vibes and energy, allowed us to bring a touch of madness in the tribal art world, and to shake up a bit the diktats. We have thus, for each section, composed powerful patterns to highlight the works but also the actors of the fair.
Thought and conceived as a real object combining various visual and sensory sensations, the BTS catalog is presented in the form of a square box, in which is the facsimile but also a CD, retracing the history of the fair since 2016.
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