For the corporates' graphic identity, we opted for a simple, effective style that reflects the elements of corporate life. The concept of the circular economy is central to the composition, both typographically and pictographically, represented by the two concentrically moving arrows. The computer graphics are counterbalanced by illustrations that give pride to people, nature of course, but also the city. If we tend to associate the environment with the countryside, it's in urban centers that the ecological transition is taking place. The current health crisis has blurred the boundaries between town and countryside in the corporate world and in the way we work. The color palette oscillates between yellow, green and violet. Yellow evokes energy, particularly light, which is its most visible component. The various shades of green soften the whole, and of course refer to the many cultural representations associated with this color. Violet evokes night and the changing seasons, and extends the range of graphic variations. A timely play on opacity creates contrast and dynamism. The lower and upper thirds of the image can be used to insert information according to the use made of the media. The region's graphic identity has also been retained (logo in upper left corner and motto in lower left corner).