The Burgundy Tribal Show (BTS) is an international tribal art fair that has the distinction of being held in the countryside. In 2017, we reworked their graphic charter, trying to keep its identity - in particular the image of a cow with which the public associated the fair - while allowing it to adapt to any medium. Thus, we find as a central element an "o" or a zero crossed by a vertical bar, with or without horns, both muzzle and hoof print. For the 2018 catalog, we were inspired by French and German ethnographic magazines of the 1930s, and more specifically Documents (Georges Henri Rivière, Georges Bataille and Carl Einstein). The photographs of the objects offered for sale by the Burgundy Tribal Show dealers were reworked to emulate the style of the 1930s. They were presented in the form of detachable postcards, inserted in the publication.