The Bourgogne Tribal Show is an international tribal art fair with the distinctive feature of being held in the countryside. In 2017, we reworked their graphic charter, trying to preserve its identity - notably the image of a cow with which the public associated the fair - while enabling it to adapt to all media. The central element is an "o" or a zero with a vertical bar through it, with or without horns, both snout and hoof print.