The Bourgogne Tribal Show is an international tribal art fair that has the particularity of being held in the countryside. In 2017, we reworked their graphic identity, trying to retain its identity - notably the image of a cow with which the public associated the fair - while enabling it to adapt to all media. The central element is an "o" or a zero with a vertical bar through it, with or without horns, both snout and hoof print. After a period of pandemic, and a cultural mile in suspense, the Burgundy Tribal Show and MPA wanted for the 2022 edition to put the DNA of the fair at the base of the communication supports. The "candy" of the BTS, or the muzzle of the cow has been worked in 3D with a palette of acidulous colors. Present on each element, and put back in the center of the attention it marks a real imprint in the tribal art world and installs definitively the Burgundy Tribal Show as an event not to be missed.