For the graphic identity around an exhibition on the work of Picasso, we thought of form as a tool for communication: construct, deconstruct... The "evasion" project invited us to think outside the box. For this artist who developed his art so much over the course of his life, we came up with a modular system that would highlight certain works, certain details. A typographic principle that underlines the artist's versatility, all within a grid-based structure that nonetheless leaves plenty of room for typography. Supported by strong colors, the graphic charter can be easily adapted to present the artist's major periods.