For the graphic identity around an exhibition on the work of Picasso, we thought of form as a tool for communication: construct, deconstruct... The "evasion" project invited us to think outside the box. For this artist who developed his art so much over the course of his life, we came up with a modular system that would highlight certain works, certain details. A typographic principle that underlines the artist's versatility, all within a grid-based structure that nonetheless leaves plenty of room for typography. Supported by strong colors, the graphic charter can be easily adapted to present the artist's major periods.
For the graphic identity around an exhibition on the work of Picasso, we thought of form as a tool for communication: construct, deconstruct... The "evasion" project invited us to think outside the box. For this artist who developed his art so much over the course of his life, we came up with a modular system that would highlight certain works, certain details. A typographic principle that underlines the artist's versatility, all within a grid-based structure that nonetheless leaves plenty of room for typography. Supported by strong colors, the graphic charter can be easily adapted to present the artist's major periods.
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