In 2020, convinced of the need not only to perpetuate his commitments, but also to broaden them, Marc Ladreit de Lacharrière and his four children decided to create the Fondation Marc Ladreit de Lacharrière, whose mission is to act in favor of a more equitable society, offering the same opportunities for social development regardless of social or ethnic origin, place of birth, possible disability or religious convictions. Three years later, MPA had the opportunity to create its entire graphic identity (logo, business card, stationery, powerpoint template, etc.), reflecting the strength of the foundation's commitments.