Pascal Grégoire and Nathalie Cortial decided to imagine a new advertising agency model that would be fairer and more virtuous for the talents involved in the projects and for the brands adhering to this approach. MPA took charge of creating the entire graphic identity of this creative house: logo, typography, color palette, motion design, website, social media content, with a resolutely digital, eco-friendly and dynamic way. The “J” in Justement became a real emblem, like a character.