After meeting one of the founders, MPA began collaborating with them on various projects. The first of these is significant and emblematic, as it concerns the very essence of the company: the animation of its values and objectives. For this mission, MPA created and developed an animation based on a text written by Pascal Grégoire. Starting with the key words, we developed ideas and looked for different ways of representing them. We then deployed the artistic direction around the graphic identity and the animation of a thread, building a story, a poem, to evoke the words but also the company's signature: a simple line, clear ideas. This first project was before the re-branding we made in 2023.