In 2021, the MPA agency began a new 4-year collaboration with the Musée de la Grande Guerre (MGG). The aim of the consultation was to respond to several phases, firstly the redesign of the graphic identity, and secondly the creation of communication media. For this first phase, we studied the MGG's visual identity. As the museum already had a very strong brand positioning, and a central position: the universal reference on the Great War in France and abroad, MPA had to develop the logo with finesse and elegance, without losing the already established reputation.