Madame Polare Atelier

MPA

Musée de la Grande Guerre

In 2021, the MPA agency started a new collaboration with the Museum of the Great War (MGG) for a period of 4 years. The objective of the consultation was to answer several phases, the redesign of the graphic charter in a first step, and the creation of communication supports in a second step. For this first phase, we studied the visual identity of the MGG. The museum already had a very strong brand positioning, and a central place: the universal reference on the Great War in France and abroad, MPA had to make the logo evolve with finesse and elegance without losing the already established notoriety.

Project

Musée de la Grande Guerre

Year

2021

Expertise

Client

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Project

Musée de la Grande Guerre

Year

2021

Expertise

In 2021, the MPA agency started a new collaboration with the Museum of the Great War (MGG) for a period of 4 years. The objective of the consultation was to answer several phases, the redesign of the graphic charter in a first step, and the creation of communication supports in a second step. For this first phase, we studied the visual identity of the MGG. The museum already had a very strong brand positioning, and a central place: the universal reference on the Great War in France and abroad, MPA had to make the logo evolve with finesse and elegance without losing the already established notoriety.

© Madame Polare

© MPA 2023

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