In January 2024, the Fondation Culture & Diversité in partnership with Chaillot - Théâtre national de la danse, launched the Trophées Danse & Diversité. The aim of this new program is to promote the practice of dance among secondary school students from modest backgrounds, and to develop a digital component of Artistic and Cultural Education actions to open it up to a wider audience.  It was only natural that MPA, having already worked with the Foundation, should take on the task of developing the project's entire graphic identity. Strong and recognizable, this identity is rooted in the DNA of its two founders, blending wink, movement and innovation.